Let’s think Big. Thinking small never got anybody anywhere.
The Dallas Convention & Visitors Bureau (Dallas CVB) launched a new branding campaign, designed to show the world that “Big Things Happen Here.” In support of the campaign, the Dallas CVB hosted a social media contest for locals to explore Dallas by capturing photos at prominent locations throughout the DFW Metroplex and share over social media for opportunities to win one-of-a-kind experiences.
Locals simply take a photo of themselves or with friends between a life-size display of the letters “B” and “G” and then share the photo on social media channels using the hashtag #DallasBIG. Nearly two dozen “B & G” displays are placed at locations throughout the city giving fans a chance to be the “I” in BIG. Taking photos sounds like lots of fun, but I’m more of a “why take a pic when we can make a video kinda guy”. So I started working on a plan for the “BIG” video.
First, I picked three of my favorite locations. Pioneer Park, Fair Park and Deep Ellum. Pioneer Park is located in front of the Dallas Convention center, and it is one of my favorite places to take my friends when they come to visit. It is so much fun to take pictures with all of the bronze steers acting like you are being chased by a wild cattle drive. Fair Park is the home of the world’s largest collection of art deco building and is a truly wonderful place to explore even when the state fair is not happening. Deep Ellum is Dallas’ old warehouse district, turned into entertainment venues. Back in the days all the great African-American blues artists played there. Today this area offers great clubs, bars and restaurants. Deep Ellum is also the home of Balloon City USA world headquarters.
Now, all that was left was to create the video. I decided to feature the Balloon City crew along with…. Balloons of course. After choosing the location and the cast, I needed the perfect song. It had to be snappy and fun. I chose PSY’s gentleman. After all my entire balloon crew are all gentlemen.
I hope you enjoy this quick 1:16 minute video. Come and dance with us.
VIDEO:Balloon City goes BIG